Citi Custom Cash Credit Card Review-A Next-Gen Cash Back Credit Card

Citi bank has launched a Next-Gen Cash Back Credit Card named Citi Custom Cash Credit Card. This credit card will be in direct competition with a small contingent of credit card providers offering rotating bonus rewards categories. For example, you can earn 5% cashback on up to $500 in purchases in your top eligible spend category in each billing cycle. Here is everything you should know about Citi Custom Cash Credit Card.

Cashback Credit Cards are a great addition to your wallet since they directly reward you for the purchases made by you. By using these cards, you can earn Cash-back on your purchases, and you can collect hundreds of dollars in a year and even more over the period.

Cashback Credit Cards are the most straightforward type of rewards of credit cards. They offer you bonus points for the purchases made by you, which can be redeemed easily, with no effort involved.

Table of Contents

  1. Rates and Fees
  2. Welcome Benefits
  3. Rewards
  4. Additional Benefits
  5. Why might you want the Citi Custom Cash Card?
  6. Drawbacks/Limitations to consider before going for Citi Custom Cash Card
  7. Odds of Approval for Citi Custom Cash Card
  8. Final Verdict
Citi Custom Cash Credit Card
Custom Cash Credit Card

Fees of Citi Custom Cash Credit Card

Amount ($)
Joining Fees
Annual Fees
Balance transfer fee
5% of each balance transfer ($5 minimum)
Foreign transaction fee
2% to 3%
Cash advance fee
5% for each cash advance, with a $10 minimum.
Fees Chart

There are no Joining and annual fees like Discover it® Cash Back, however, you need to bear a Foreign transaction fee approx. 2% to 3% on foreign spends. Discover it® Cash Back credit cards do not charge any fees on foreign spends. It this clear from the beginning that, this credit card are not suitable for foreign spending because it charges foreign transaction fees (3%).

Welcome Benefits

Welcome Bonus

  • Spend $750 on purchases: Earn $200 in cashback
  • However, you spend $750 on purchases within 3 months of account opening. 
  • Welcome, Bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cashback.

The Welcome Bonus has been spread out over three months, and you can get  $250 per month in spending. You can easily meet by just using your Citi Custom Cash Credit Card on everyday purchases

APR Benefits

APR Rate
Intro APR
0% APR on balance transfers and purchases for the first 15 months
Regular APR
13.99% to 23.99% variable after 15th months
APR Benefits

Rewards of Citi Custom Cash Credit Card

Citi Custom Cash Credit Card is branded as a cash-back credit card; however, you’ll earn rewards in the form of Citi ThankYou points. This card comes with different types of rewards: Regular & Accelerated. Here’s everything about it below.

Accelerated Rewards

 5% cashback on top eligible spend category each billing cycle up to the first $500 spent. As a Discover cash Back Credit card, this credit card does not have Any rotating bonus categories to sign up for – as your spending changes each billing cycle, your earning adjusts automatically when you spend in any of the eligible categories.

Eligible spend category
up to $500
Eligible spend category
Above $500

You can earn maximum of $25 each billing cycle or $300 a year. On top eligible spend category.

Many Credit Cards offer Rewards to the cardholder on fixed categories (with the varying nature of your spending) each month, such as Travel and Tourism, Dine-in, Grocery Shopping. While these purchases take up a significant chunk of most consumers’ budgets, what about other spends that don’t fall in these categories?

This is when the Citi Custom Cash Credit Card comes to the rescue. This Cash card comes with a unique rewards rate that changes with each billing cycle, thereby offering cardholders the opportunity to earn an excellent cashback of 5% on purchases that wouldn’t fit under the other fixed categories offered by other cash cards.

Regular Rewards

  • All other categories : Unlimited 1% cash back on all other purchases. 

There is no limitation of 1% cashback on all other purchases. 

Let see how many rewards you can earn if you optimize the use of Citi Custom Cash credit Card.

First Month
Second Months
Third Month
Welcome Bonus

Total cashback in first three months is $275 that are (275/1500) 18.33% rewards rate. The above Cash back rewards are earned in the form of ThankYou Points.

Citi Custom Cash Credit Card are an excellent aid for someone who loves traveling, shopping, streaming service subscriptions, or if you have too many fitness club memberships. They enable you to earn exquisite rewards in expenditure categories most Cashback Card never touch.

Whether you are a travel bug, a shopaholic, a binge-watcher, a big foodie, Cash-back cards are there to aid your pocket.

The Citi Custom Cash Credit Card is a fierce contender in the 5% cashback arena. It earns 5% Cashback in one eligible spend category, up to $500 each billing cycle, and an unlimited 1% back on all other purchases.

The 5% Cashback earning options in the Citi Custom Cash Credit Card includes all the everyday essential expenditure categories like Dine-in, Groceries; the $500 Cap on those rewards essentially restricts how much you can earn.

If your spending pattern varies greatly (i.e., if your spending pattern changes with each billing cycle), then you may be better off with a more flexible and lucrative 5% Cash-back Card.

Cardholders of Citibank Custom Cash Card can opt for their bonus categories (from a wide range of expenditure categories). As their spending change with each billing cycle, they will automatically earn 5% cash back rewards on whatever category you most spend on.

The Citi Custom Cash Credit Card offer you excellent as easy as ABC to the cardholders, since it automatically rewards you of the top spending category each billing cycle. Just be sure you aren’t missing out on rewards in your second-and third-highest categories.

Additional benefits

  • Cellphone Protection: You get up to $800 per claim and up to $1000 per year in cellphone insurance coverage against theft or damage if you pay your cellphone bill with the card (subjected to a $50 deductible). 
  • Complimentary three-month DashPass Subscription: You receive a free DashPass membership for 3 months and a discount of 50% for the next 9 months (subscriptions typically cost $9.99 per month).
  • Lyft Credits: If you take at least 3 Lyft rides, you will earn $5 Lyft credit to your next ride. 
  • HelloFresh Discounts: As a cardholder, you earn 5% back on every HelloFresh order, which can be used for the future HelloFresh orders.
  • Complimentary ShopRunner Membership: ShopRunner gets your two-day shipping and free returns at more than 100 online retailers. 
  • Complimentary ShopRunner Membership: ShopRunner gets your two-day shipping and free returns at more than 100 online retailers. 
  • You also get to enjoy Citi card exclusive facilities like $0 fraud liability, virtual account numbers, free access to your FICO credit score & Citi Entertainment.

Why might you want the Citi Custom Cash Credit Card?

Here’s a list of reasons to go for a Citi Custom Cash Card:

Generous Introductory Offers

New cardholders are eligible for a welcome offer that allows them to earn $200 in cashback rewards after spending $750 on purchases made in the first three months range of account opening. The reward awarded in the form of 20000 Thanks You points can be redeemed for $200 Cashback.

High potential of earning lucrative cashback in the most valuable categories

The Citi Custom Cash Credit Card earns 5% Cashback in your top eligible spending category, with the cap being $500 for each billing cycle (1% cash back after that). 5% Cashback rates apply to one of the 10 fixed bonus categories, which are as follows:

Grocery Stores

  1. Restaurants
  2. Gas Stations
  3. Streaming Services
  4. Drugstores/ Pharmacies
  5. Home Improvement Stores
  6. Fitness Clubs
  7. Select Travel
  8. Select Transit
  9. Live Entertainment

5% Cashback rewards automatic adjustment

Over time, as your spending tendencies change with each billing cycle, the 5% Cash-back will be automatically adjusted for that specific category. For instance, if you earn 5% cashback for Dine-in spending in one cycle but begin to spend extensively at fitness centers, your bonus will adjust automatically for the Fitness Centre category.

Drawbacks/Limitations to consider before going for Citi Custom Cash Credit Card.

Low Spending Cap

The cardholder earns a Cashback of 5% on $500 spent in your highest spend category per billing cycle, then a Cashback of 1% on all other spending’s. Contrary to it, The U.S+ Visa Signature Card offers 5% Cashback on the first $2000 in combined eligible purchases each quarter in two categories chosen by you.

Low Cash-back rewards in non-bonus categories.

5% Cashback rewards are restricted to one bonus category. While you earn an overwhelming 5% cashback reward in one category, the cashback reward on other spending categories is just 1%, which is underwhelmingly low. 

Odds of Approval for Citi Custom Cash Credit Card.

The Citi Custom Cash Credit Card is designed for cardholders having a good to excellent credit score (a FICO score of 670 or higher). Unfortunately, Citi doesn’t currently offer preapproval for the Citi Custom Cash Card on its website, so it’s best for your interest to check your credit score to be clear about where you stand before applying.

You do have a chance of getting an instant approval, and you can even get access to a chunk of your approved credit limit via instant use card number.

Final Verdict: Should you go for the Citi Custom Cash Credit Card ?

Citi Custom Cash Credit Card Review

The Citi Custom Cash Card stands out among other 5% cash back cards for its automatically adjusted bonus category. Although cardholders can easily earn good cashback rewards in useful categories, which are sizeable purchases, the billing cycle spending cap restricts how much can be achieved with the card.

Editor's Rating:

If you are willing to put in some work to maximize the Cash-back rewards and increase your spending cap, a different 5% cashback might be a better choice for you.

About Author

ShivaniFounder of Moneyniti.Com
Shivani is an expert in personal finance who motivates and educates readers to make the most of their financial opportunities. She covers a wide range of topics, from credit cards and banking to travel rewards programs. She has an established presence in the personal finance media industry and has been featured in Prestige Magazine and The My Credit Card Club. Shivani is passionate about understanding money in order to help her readers make responsible and lucrative decisions. From her homebase in New Delhi, Shivani travels the world as a digital nomad, sharing her knowledge and experiences with those seeking to understand their finances better.

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